Established in 1988 as AllState Gems, we started as one of many vendors in a humble collective of small specialized jewelers located near South Coast Plaza in Orange County, CA. 

Today, we have taken over the entire space transforming it into a beautiful 5,200 square foot showroom . On display, you will find a huge selection of engagement rings, wedding bands, fashion jewelry, men’s jewelry, and certified loose diamonds. 

Although we have the best prices in Orange County, you’ll never feel pressured to make a purchase from us. At South Coast Jeweler, we will treat you like family. Our goal is to make sure you walk through our door with a smile on your face. 

With over 25 years of experience, we have built a reputation for excellence – but you don’t have to take our word for it. 

Please see what our past clients are saying in their Yelp reviews or stop in for a visit and see for yourself!

With GIA educated sales associates, a certified appraiser, an on-site jeweler, and owners with over 25 years of experience, we are always ready to provide you with expert advice. Whether it be recommendations, questions, on-site repairs, customized pieces—we are here to help.



Plus in-house custom pieces from our classic collection and more!

Or you may choose to design your own piece of jewelry and our talented jewelers will build it to your specifications. 

Select from a variety of different metals for your bands including platinum, white gold, rose gold, and tungsten and rest assured that our loose diamonds are certified by either Gemological Institute of America (GIA) or EGL USA Gemological Laboratory (EGL).