Established in 1988 as AllState Gems, we started as one of many vendors in a humble collective of small specialized jewelers located near South Coast Plaza in Orange County, CA.
In 2010, we acquired the entire space, transforming it into a beautiful 5,200 square foot showroom. On display, you will find a huge selection of engagement rings, wedding bands, fashion jewelry, men’s jewelry, and certified loose diamonds.
Although we have the best prices in Orange County, you’ll never feel pressured to make a purchase from us. At South Coast Jeweler, we will treat you like family. Our goal is to make sure you walk in and out of our door with a smile on your face.
With over 25 years of experience, we have built a reputation for excellence – but you don’t have to take our word for it.
Please see what our past clients are saying in their Yelp reviews, or stop in for a visit and see for yourself!
With GIA educated sales associates, a certified appraiser, an on-site jeweler, and owners with over 25 years of experience, we are always ready to provide you with expert advice. Whether it be recommendations, questions, on-site repairs, customized pieces—we are here to help.