Call us to set up your appointment today at (714) 540-6132 or email us at



Established in 1988 as AllState Gems, we started as one of many vendors in a humble collective of small specialized jewelers located near South Coast Plaza in Orange County, CA. 
In 2010, we acquired the entire space, transforming it into a beautiful 5,200 square foot showroom. On display, you will find a huge selection of engagement rings, wedding bands, fashion jewelry, men’s jewelry, and certified loose diamonds. 
Although we have the best prices in Orange County, you’ll never feel pressured to make a purchase from us. At South Coast Jeweler, we will treat you like family. Our goal is to make sure you walk in and out of our door with a smile on your face. 
With over 25 years of experience, we have built a reputation for excellence – but you don’t have to take our word for it. 
Please see what our past clients are saying in their Yelp reviews, or stop in for a visit and see for yourself!
With GIA educated sales associates, a certified appraiser, an on-site jeweler, and owners with over 25 years of experience, we are always ready to provide you with expert advice. Whether it be recommendations, questions, on-site repairs, customized pieces—we are here to help.



If you have been dreaming of the perfect piece of jewelry, but just can't find it, let us help you make it!
Our incredibly talented Jewelers are here to build it to your specifications. The process involves a beautifully drafted 3D rendering for you to see the fine details before going into production.  This allows you to anticipate the final product and ensure that we got it right! You can select from a variety of different metals, gemstones, and diamonds. Rest assured, all our loose diamonds are certified by the Gemological Institute of America (GIA).
Plus, we offer in-house custom pieces from our classic collection and more!